Defining Value in a Healthcare Market: Strategic Planning and Marketing

1 Unit · Graduate

This course aims to integrate the knowledge and skills developed during the program's foundational courses into the context of strategic management of healthcare organizations. Learning is supported by individual and team analysis of complex health management cases. Students will be aware of approaches to managing and marketing health services from a strategic perspective, including the regulatory landscape. We will address techniques for determining strategies for unique services, integration of strategy, structure, and administrative systems. This course provides an overview of the principal components of healthcare innovation, including business planning, raising philanthropic funds, and innovation in existing healthcare organizations.