Finance for Integrated Marketing Communications

1 Unit · Undergraduate

This course provides an overview of the foundations of accounting as it relates to the use of costs from definitions, behaviors, contribution margin statements, and cost systems. Scenarios will be discussed and used in modeling for break-even, target profits, markup pricing and return on investment decision making. Using the ongoing debate of expenses versus investment, marketing costs will be expanded in the areas of budgeting, lifetime value and acquisition costs with the intention of building learning and action-based skills for each student to make impactful outcomes-based decisions that can be communicated with contextual story tell precision.