Information Design and Architecture

1 Unit · Graduate

Information architecture is essentially the application of classification and patterns to aid information retrieval. In the digital realm, the information architect is responsible for the overall organization, manipulation, and structure of the data assets for a website, app, or digital product/service ecosystem. We have grown accustomed to web and mobile apps providing “information,” which is a value-added proposition. In the course, we will work first with raw data. One of the most essential things an information architect does is to choose what is grouped together and how it is arranged... each time we do this, we change the meaning. Data needs a careful hand to make it into something meaningful or valuable to an end user.