Introduction to Sports Analytics

1 Unit · Graduate

This course provides a broad introduction to data analysis and statistical methods as they relate to the sports industry. Students will learn how to use these methods to better understand and analyze issues central to sports management. Students will be introduced to quantitative and analytical third-party services that are used by sports organizations as part of a larger exploration of the business economics of sports. When students leave the course they will be able to: analyze sports organizations; analyze revenue streams and recommend new, data-driven approaches to maximize monetization opportunities; and value teams, athletes, sponsorships, and brands using quantitative analysis.