Fundamentals of Sports Marketing

1 Unit · Graduate

This course will provide students the necessary theoretical and practical hands-on knowledge of marketing principles and techniques as it related to the sports industry through the in-depth study of the sport marketing mix. The course also covers marketing strategies of related businesses, such as the sporting goods industry and broadcasting. Additionally, students will explore the sports marketing industry at the professional, collegiate, and amateur levels through discussion of its many facets including: market research and segmentation, advertising, branding, sponsorship, licensing, public relations and media relations.