Research Methods

(3 Credit Hours) · Undergraduate

This module introduces the research process. Starting with the formulation of a research question, it covers completing a literature review, choosing an appropriate research design, data collection, data analysis and how to communicate research findings. Working in groups, students put this into practice through the design and implementation of research into the feasibility of a business idea. The final output is a research-based business plan for their chosen idea. Upon completing this course, students should have an understanding of the nature of the research process, drawing upon primary and secondary data sources; be able to locate, analyse and interpret quantitative and qualitative data; and to present the findings.