Humanitarian and Social Communication

(4 Credit Hours) · Undergraduate

At the end of this course the student will be able to critically evaluate and comprehend the different concepts and methods used in the field of social and humanitarian communication. In particular, through the use of examples and case studies, the student will become acquainted with: the complex system of relations that connects poverty, development, solidarity and the representation of sufferance; the different forms of communication employed in the media by social and humanitarian organizations, the processes of construction of social problems, the principles regulating the design of social communication campaigns, the different implications that the use of strategic tools (e.g. storytelling, celebrities, branding) have on this specific segment of communication.