Malls of America: Consumption, Culture, and Capital

(3 Credit Hours) · Undergraduate

In the 20th century, the “Mall” was an indelible component of the American Dream. It was a social, economic, and cultural space that signified American prosperity alongside automobile and home ownership. However, in the 21 st century, the mall is no longer the center of conspicuous consumption in the US. Instead, it has become a site of fiscal crisis, it has been dislodged from the cultural imagination, and it has firmly been replaced by Amazon and Instacart as the premier intermediaries of consumption. While its physical “ruins “have become a dystopic reminder of decline, stagnation, and obsolesce illustrating what happens when capital is injected and then forcibly extracted from the landscape. This course will examine the complex relationship between the “Mall” and American culture through popular culture, print media, digital media, planning and zoning ordinances, retail practices, and technological innovation. From the Mall of America in Minneapolis to The Grove in Los Angeles to The Galleria in Houston, the “Mall” will serve as an entry point to think about America at its current moment. Central to this course will be understanding the roles that technology, consumer culture, and capital accumulation and dispossession play in contemporary US culture.