Principles of Marketing

(3 Credit Hours) · Undergraduate

Marketing is everywhere. It is built on the premise that organisational, business, and even personal success comes through understanding the needs and perspectives of others, and through communicating with others based on this understanding. In organisations, commercial and non-commercial, large and small, marketing is the function that links the organisation to the external environment. First, marketing is responsible for gathering and analysing data from many sources, such as social media. Then, based on this market research, marketing is responsible for developing products and services for many different customers, and then promoting these offerings in many ways, such as search engines. All organisations carry out marketing. You even have to market yourself! In this unit, students are introduced to a range of marketing topics, hopefully creating an interest to learn more in the specific marketing major units in following years.