Marketing & Society

(3 Credit Hours) · Undergraduate

Consumers are demanding that companies take more responsibilities for their actions. A success of a company is no longer just based on profits. Consumers and shareholders are questioning the companies' values, its impact on society and how it chooses to care for the world around us. This course will challenge the dynamics of marketing and the role it now plays within a social, sustainable and/or ethical context. As a marketing manager, we will explore and analyze current social issues affecting marketing decisions within the context of business strategy. We will review the new approaches to business marketing success - and look at businesses that appear to be doing it right for themselves, and right for the community - companies that are socially accountable yet still turn a profit.