Event Management

(3 Credit Hours) · Undergraduate

The purpose of this course is to acquire an indepth knowledge about the specialised field of "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events within a sport context. Students apply this knowledge in the development of an event management plan. On the completion of this module students should be able to: 1. To acquire an understanding of the role and purpose(s) of what special events in sport are. 2. To acquire an understanding of the techniques and strategies required to plan successful special events. This will involve developing an Event Management Plan. 3. To acquire the knowledge and competencies required to promote, implement and conduct special events. This will involve developing and applying strategic event planning and management principles and practices. 4. To acquire the knowledge and competencies required to assess the quality and success of special events. This will involve determining and conducting event assessment and evaluation measures.