Sports Communication

(3 Credit Hours) · Undergraduate

Sport has taken a major spot in the communication strategy of large and small companies who wish to reach a large audience, look after their image and develop their sales by capturing its positive and universal values. Support for sport, long used by instinct and according to the personal tastes of business leaders, has been a "discipline" in its own right for 20 years. Successful sponsorship requires deep marketing, economic, legal, etc. reflection and leaves little room for chance. The sponsors have thus gone from the role of passionate spectator to that of actors. Beyond the company, sport has become a sector of activity in which the various actors (sportsmen, clubs, federations, State, media ...), in search of maximizing their visibility and their income, play of their influence to make their objectives prevail. Stakes multiplied by the prospect of the Olympic Games in Paris in 2024.