Entrepreneurship in Creative Industries

(3 Credit Hours) · Undergraduate

The course aims at investigating how the creation and exploitation of intellectual property in various product and service markets is the basis for the creation of wealth and employment in the creative industries, which are those industries that have their roots in individual creativity, skill, and talent. The course analyses the main forces behind the creation of new marketing and business models in these industries, considering also the introduction of new technologies as well as creative consumption patterns. Final project involves creating a management plan for a new business in a creative industry considering internal and external factors.