Digital Product Management

(3 Credit Hours) · Undergraduate

This module is designed for students who wants to learn the skills and techniques to manage effectively digital products from cradle to grave. It covers the core aspects of digital product management, from product strategy, planning and development to product launch and support. It will address issues of managing an evolving digital product over its life cycle, and using data from customer insights and competitive analysis for ongoing product iterations. Case studies and hands on experience will be provided. At the end of the course, students will be able to effectively execute the product manager role in managing digital products.