Brand & Identity Systems

(3 Credit Hours) · Undergraduate

Brand and Identity is an intermediate course that focuses on the design of cohesive brand and identity systems. The course builds on the use of color, typography, imagemaking, and design principles gained in previous design courses to establish consistent, identifiable, and meaningful brand/identity systems. Students will gain a deep understanding of the process and principles used to design logos and assemble typography, color, illustration, imagery, and graphic elements into powerful brand systems. This studio-based course is structured around hands-on projects and exercises that guide students through the design process and introduce them to the strategy and ethics of brand and identity systems.