Digital Visualization

(3 Credit Hours) · Undergraduate

MATERIALS FEE. This upper-level Industrial Design Studio delves deeply into the styling and branding of products and spaces. Using a variety of contemporary and emerging industry methods, students will leverage digital visualization tools to generate professional-level design concepts and collateral. The class is structured to give ample opportunity to practice various workflows for concept generation and realization, with specific emphasis on the Adobe Suite, Sketchbook, Solidworks, Keyshot, and generative AI Tools. Modules are designed around the technical instruction to expose students to major movements in manufacturing and product design history, contemporary studio practice, and the branding of new merchandise. Through studio exercises and self-directed projects, students develop proposals for soft goods, tech, apparel, exhibits, attractions, environments, sporting equipment, tools, lifestyle accessories, furniture, and more.