Sport and Media

(3 Credit Hours) · Undergraduate

From the Olympics to Formula 1, sports are a central part of global culture and everyday life. Our experiences of sport, however, are largely shaped—and often even constructed—by media. Rather than simply presenting sport, media play an active role in producing the values, identities, emotions, and conflicts we associate with it. This course examines the historical roots and current conditions of the convergence of corporate sport and corporate media. We will analyze how media—from early 20th-century newsreels to live Twitch streams—do more than distribute sport content; they shape its cultural meanings and social impact. Centering sport media as both an industry and a cultural practice, we will explore how it intersects with issues of gender, race/ethnicity, labor, nationalism, and globalization. By analyzing the forces shaping sport media production and consumption, we will consider the meanings audiences make of those messages, we will consider the ways sport media production and consumption might be reimagined. Assignments in the course include a variety of reflection and application projects, as well as larger research project.