Visual Language

(3 Credit Hours) · Undergraduate

The course aims to explain the biological process of reading images in communication. Likewise, it aims to assess the importance of human perceptible structure in the communication processes of the visual communication area, incorporating organizational criteria such as meaningful language. The objectives include: knowing and relating the set of theories about human visual perception, with the purpose of understanding the biological process of reading images in visual communication. 2. To increase reading capacity from a basic audiovisual audience level to a level of conscious and critical reading. 3. To recognize visual phenomena and their conceptual and formal implications in visual communication projects. 4. To use knowledge of the visual perceptual process as tools for creative proposition. 5. To value the importance of human perceptible structure in the communication processes of the visual communication area, incorporating organizational criteria such as meaningful language.