Communicating with Data in the Age of AI

(3 Credit Hours) · Undergraduate

The development of data insights to create a competitive advantage, optimize processes, and drive strategy is now a requirement for modern organizations. While the commercialization of data tools powered by AI has made information more accessible, it has also created an environment of "noise" that often obscures the insights necessary to create value. This course prepares students to cut through that noise by mastering the bridge between technical rigor and strategic communication. Students will develop a foundation in effectively communicating clear, actionable visual insights using Tableau—moving into advanced territory with Level of Detail (LOD) expressions and Python integration. Furthermore, the course explores the transformative role of Generative AI in the business world. Students will critically evaluate the strengths and weaknesses of AI in automating visualizations and drafting business communications, learning to leverage these tools ethically and effectively while maintaining the human-centric "last mile" of decision-making.