Predictive Analytics

(3 Credit Hours) · Undergraduate

The unprecedented availability of data and information now allows companies to rely on facts rather than intuition to drive their business decisions. Giant online retailers like Amazon.com investigate customers' browsing histories to recommend products that may be of interest to customers. Banks study the payment patterns of old customers to predict the likelihood that new borrowers will default. Wireless providers analyze usage data to predict customer turnover. Firms can make better strategic and tactical decisions and gain competitive advantages by leveraging the tremendous amount of data now available on the table. We'll study the tools and techniques these companies and others use to make better and faster decisions, and we'll learn about how methods such as data mining can be used to extract knowledge from data.