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JED 30164

Global Storytelling: The Power of Narrative.

(3 Credit Hours) · Undergraduate

From ancient myths to Pixar films, from Superbowl commercials to political campaigns, we understand our world through stories and take actions because of stories. In this course we will examine the major components of narrative by viewing storytelling through a global lens. We will study how narrative works, link narrative analysis and practices across professions, and explore narrative effects across cultures. With the storytelling we practice every day we will learn to tell a story of “self,” of “us,” of “them,” of “now.” To craft compelling narratives on topics such as “change” and “difference,” and create powerful accounts by means of data, visual tools and on social media. By the end of the semester, we will develop skills to understand the power of stories more profoundly; to use them in our own lives and within the frameworks of organizations, marketing and advertising; to identify better social change strategies; and to become aware of all the new professional and academic fields that are recognizing the importance of storytelling to enhance effectiveness and emotional connection.

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