How Television Lobotomised the World

(3 Credit Hours) · Undergraduate

This module introduces students to mass communication theory, examining the birth and development of the medium of television as a mass communication and control tool. Particular focus will be paid to advertising, representation and framing, and gender. Learning Outcomes: 1. Apply theoretical concepts and ethical principles of equity and social justice from within the field of communication and media studies to issues of power, privilege, and oppression. 2. Develop methodological capacities in media studies appropriate to the study of television. 3. Recognize and apply foundational historical context from the field of communication and media studies to an examination of the contemporary study of television. 4. Implement intellectually developed critical thinking skills, creative and imaginative use of communicative forms and technologies, and preparedness for the careers of today and the future. 5. Produce work that contributes knowledge and expresses creativity with competent and effective communication skills in media across written, oral, visual, and interactive forms. 6. Display an understanding of critical debates in television studies.