Marketing Research

(3 Credit Hours) · Undergraduate

UCD Dublin: Market research provides management with the information needed to identify and solve marketing problems. The overall objective of the course is to provide students with a fundamental understanding of the field of market research. This course is designed to introduce students to the central concepts of market research, the methods of conducting market research and how to use research to solve the problems faced by marketing and business managers. The course looks at each stage of the research process from problem definition, to research design, collecting data, data analysis and reporting results. As part of this module students will be required to undertake a research project from start to finish. This module is relevant for those considering a career in marketing or general management, and essential for students interested in pursuing a career in Market Research. Rome: Market Research. This course develops skills in questionnaire design, observation techniques, the use of focus groups, acquisition and evaluation of secondary data, analysis and statistical techniques and report writing and presentation of results. Puebla description: RECOGNIZES THE ELEMENTS THAT INTERVENE IN THE RESEARCH PROCESS SUCH AS THE RESEARCH PROTOCOL, THEORETICAL FRAMEWORK, CONTEXTUAL FRAMEWORK, METHODOLOGY, THROUGH THE SYSTEMATIC ANALYSIS OF ITS TECHNICAL ASPECTS SO THAT THE RESEARCH PROBLEM IS SOLVED. EVALUATES THE DIFFERENT TYPES OF RESEARCH, THROUGH THE ANALYSIS OF THE TECHNIQUES AND APPLICATIONS OF THE SAME, TO GENERATE A RESEARCH PROPOSAL ACCORDING TO THE PROBLEM PRESENTED.