Social Media Strategy

(3 Credit Hours) · Undergraduate

CYA - Athens, Greece: This course introduces students to the basic principles of digital storytelling, with the aim of cultivating students skills in this realm across a range of digital written and audiovisual mediums and according to different formats tailored to common journalistic, social media and business conventions, and through assignments and projects that will introduce students to the basics of storytelling across different mediums and targeting different audiences. _______________________________________________________________________________________________________________________ This course is designed to familiarize you with some of the basic terms and concepts in the field of communication and media studies. Over the course of the semester, we will examine key themes in the discipline involving the social, political, economic, cultural, and technological contexts in which media texts, objects, and platforms are produced and consumed. Reading classic and contemporary texts in the field, we will consider how media help to maintain the status quo of groups, institutions, and societies while at the same time exploring how the media also routinely invested as agents or conduits for social change. Especially in the age when many aspects of our lives are mediated, we will pay special attention to the process of communication and persuasion in the mediated environment. Dublin, Ireland (IR): Digital Business is rapidly evolving into a central resource for pursuing business objectives and strategies. As a result, the role of digital business, social media, and emerging, rapidly evolving artificial intelligence tools in business needs to be reevaluated to develop a sophisticated understanding of how these tools and initiatives may help organisations obtain and sustain competitive advantage in the local and/or global marketplace. This applied module incorporates a generic Digital Business Strategy Framework published by Harvard Business Publishing (Davin & Gupta, 2015 & 2019). It evaluates and discusses the components of a comprehensive Digital Business strategy and investigates its impact on different industry sectors. Students are required to draft a digital business strategy document for an organisation as part of a major group project. Additionally, module participants will identify and work on an Artificial Intelligence (AI) tools proposal for an organisation of their choice.