Digital Marketing

(3-4 Credit Hours) · Undergraduate

The module aims to empower future marketers with a fundamental understanding of digital marketing tools and techniques and help them to become proficient in digital marketing practice. Practical assignment will include the development of a digital marketing plan for a hypothetical company by formulating a digital marketing strategy, including the planning of campaigns which may include Google Search Marketing, Google Display Ads, Social Media Marketing, Search Engine Optimization, Content and UX recommendations on an organisations website. TJ - Tokyo, Japan: The world of business has been transformed in recent decades through the rise of the internet and other digital technologies such as Big Data, AI and Machine Learning. This course explores at the hand of case studies how marketers can thrive in this new digital, tech-enabled environment. PA - Perth, Australia (SC & EG): In this unit, you will learn about a new digital mindset, business models and strategies within a rapidly evolving digital context. By blending theory and practice, this unit will take a holistic view of digital marketing where topics will include content marketing, social media, SEO, PPC and email marketing (amongst others). You will also apply your knowledge by designing, optimising and delivering a marketing campaign in a simulated environment.