Strategic Marketing Management

(1-4 Credit Hours) · Undergraduate

This unit focuses on strategic and managerial aspects of marketing. It covers the development of innovative business models; segmentation, targeting and positioning; and key aspects of managing, organising and measuring marketing activities. The central theme is how marketing strategy and its management can create superior and sustainable value for both customers and shareholders. Assessment reflects this strategic decision-making approach, requiring students to take on the roles of marketing advisors and managers. MM - Mexico City, Mexico To prepare students to develop, in a basic level: Market diagnosis, market segmentation (STP), strategic positioning, and innovative entrepreneurship for an organization.