Product & Innovation Consulting

(3-4 Credit Hours) · Undergraduate

This course investigates the process of new product development and product management, starting from idea and concept generation through to project evaluation and development. The course is designed to be an interactive workshop for new product development, allowing students to explore market opportunities and propose new concepts to the market. SUMMARY OF COURSE CONTENT: - Design, creative and critical thinking - Team-building and project management - New Product Process - Opportunity identification and selection - Market research and scenario analysis - Strategic planning - Idea generation, preparation and alternatives - Concept/project evaluation - Product design, development and prototypeization - Product launch - Product related rules and regulations - Fund Raising IT - Trinity College - Dublin "New Product Development" Reducing the product development interval and production cost while increasing product functionality and environmental sensitivity are critical concerns of managers in many manufacturing firms. The module is designed for students who wish to develop their understanding of the complex management issues associated with the development of new products.