Social Media Strategy

(3 Credit Hours) · Undergraduate

In this course, you will learn how to build a complete, data-driven social media strategy using the most current tactics, tools, and technologies shaping the industry. You’ll gain hands-on experience with AI, simulations, platform certifications, and the SOSTAC framework, the strategic backbone of the course. By the end, you’ll know not only how social media works, but how to make it work for brands, products, and audiences in a rapidly changing environment. You will: -Apply the SOSTAC framework to evaluate the current situation, set objectives, develop strategy, and determine tactics, actions, and controls. -Use generative AI tools to plan content, analyze audiences, and optimize campaigns. -Participate in the MimicSocial simulation, managing the social strategy for Buhi Bags in a real-world scenario. -Earn the LinkedIn Marketing Solutions Fundamentals Certification, strengthening your platform expertise. -Engage with industry readings, trends, and best practices used by top social media marketing teams today. Through a mix of hands-on projects, certifications, peer collaboration, and applied learning, you’ll gain the strategic capability and technical proficiency required to navigate the marketing technology revolution with confidence and creativity. Welcome to the course, let’s build your social media strategy.