AI and Global Business

(3 Credit Hours) · Undergraduate

Artificial intelligence is not just another technology—it is a fundamental force reshaping how firms compete, create value, and organize themselves in the global digital economy. This course provides a strategic and economic lens for understanding AI's transformative impact on industries, markets, and societies worldwide. Drawing on a framework of technology evolution spanning computation, information, and interaction, students will explore how AI fits into a longer arc of digital innovation while examining what makes this moment distinctly different across geographies and cultures. Topics include the economics of data and algorithms, platform business models, network effects, pricing strategies, cross-border digital trade, and the organizational implications of AI adoption in diverse international contexts. Students will evaluate recent developments in machine learning and generative AI and analyze their strategic, regulatory, and governance implications across different frameworks—equipping them to think clearly about how firms can harness AI to build durable competitive advantage in technology-mediated markets.