Entrepreneurship: Go to Market

(1.5 Credit Hours) · Undergraduate

There is a saying: No idea survives first contact with the market. For entrepreneurs, the pathway to early customer adoption relies on connecting with potential customers to test assumptions and validate product-market fit in ways that are very different from the strategies used by brands that are large and established. With an emphasis on digital marketing strategies, the Go To Market course will provide hands-on experience in designing and testing market strategies that can generate real evidence to validate early assumptions and generate the traction necessary for entrepreneurial success.