Communicating for Impact

(3 Credit Hours) · Undergraduate

Communicating for Impact emphasizes effective self-expression: making you better as a writer and speaker so that you can influence others and improve business outcomes. This course will examine your current writing and speaking abilities, provide you with a clear sense of marketplace standards, and give you the tools to improve your writing and speaking. To achieve these objectives, you will read (and we will discuss) textbook chapters about management communication, case studies about authentic business problems, and other current readings. You will write a number of typical business documents, researching business issues. You will work alone, as well as with others on a writing team, and deliver business presentations. Finally, to achieve the goal of becoming a better writer, you will be tested on the communication process through exams based on textbook readings and other materials presented in class.