Data Storytelling

(3 Credit Hours) · Undergraduate

Anita Roddick built the Body Shop on the stories behind her products. Walt Disney told stories that created an immersive experience in magical worlds. Richard Bronson never shied away from telling an unpolished story, knowing that flaws make a story memorable. Among the greatest storytellers of all time, these three understood the power of storytelling to inspire others, drive decision-making, and ignite action, particularly when combined with data and sound logic. This course teaches students the art of clear, effective, and engaging data presentation using storytelling techniques. Delivered in a hands-on, workshop-style format, students build a data story from start to finish focusing on context, visual design, strategic messaging, and persuasive delivery.