Introduction to Entrepreneurship

(3-4 Credit Hours) · Undergraduate

In an age where technology is creating disruption in the world of work, all university graduates need to prepare themselves. This course will allow participants to learn Innovation and Entrepreneurship fundamentals and how they can help them become more future proof in their careers. The course will focus on how innovation can be developed and enhanced and then will look at the world of entrepreneurship and how it can be relevant for each and every one of the participants. Throughout the course we will introduce and practice the Lean Startup Model, focusing on how to identify real problems for people and then finding solutions for those problems. As an online course, students will watch short videos, use interactive applications, answer online quizzes and develop an idea for a venture (business, social or design). The course will end with a project that presents a model for a real world venture. HK - Honk Kong, China This course serves as the foundational course for entrepreneurship minors. Students are introduced to competing definitions of entrepreneurship, its history and role in free market enterprise as an engine of economic growth, wealth creation, and improvement of the human condition; entrepreneurial personality traits and skill sets, and the mechanics of bringing a new product or service to market, including innovation and ideation, technology "push" and market "pull," disruptive business models, and the elements of feasibility analyses and venture plans. MM - Mexico City, Mexico This course introduces the fundamentals of entrepreneurship and innovation, emphasizing opportunity recognition, creative problem-solving, and value creation. Students explore entrepreneurial ecosystems, analyze market and social needs, and apply critical thinking and design tools to develop innovative solutions. The course culminates in the design and presentation of a low-fidelity prototype addressing a real-world challenge.