New Venture Creation

(3 Credit Hours) · Undergraduate

Alright, so you think you have an idea for a new venture and are looking to explore the path towards launch. This course will give aspiring founders a first-hand experience in building from an idea into a viable business venture, using the proven best practices used by some of the world's most successful entrepreneurs. We'll learn the first steps one should take that will lead to a successful launch rather than frustration and failure. In this course you will work as a team to define an idea for serving an emerging or unmet market need, work to create and validate a solution to serve this opportunity, and create a business model to justify the investment of resources necessary to launch the venture. Teams will pitch their progress at regular intervals to seasoned professional entrepreneurs and receive direct feedback on the business model fit and viability of the venture. When you finish the course you'll better understand the discovery and validation steps that can lead to successful venture launch.