Idea Discovery Lab

(3 Credit Hours) · Undergraduate

Idea Discovery lives at the fuzzy front end of the entrepreneurial spectrum. It requires creativity and entrepreneurial foresight that enables innovators to, as Steve Jobs once said, "see around corners". This course is structured as a lab-format experience in which student teams will conduct multiple exploratory "sprints" to uncover emerging opportunity spaces and imagine conceptual solutions that stretch the boundaries of entrepreneurial thinking. Along the way, students will be exposed to a range of creative geniuses including Leonardo Da Vinci, Thomas Edison, Buckminster Fuller, Walt Disney and others.