Marketing International

(2 Credit Hours) · Undergraduate

The course is based on collaborative learning, as it promotes the development of critical thinking through discussion, clarification of ideas, and evaluation of others' ideas, which is crucial for designing solid global marketing programs. The course is a mix of lectures and class discussions as well as group exercises and class presentations. Real-life examples and cases are used to illustrate international marketing concepts. Students will be paired, preferably with students of mixed nationalities, and will be required to complete two large group assignments, which will be graded. Each team will present its findings to the class. Global Marketing within the Firm - Initiation of Internationalization - Internationalization Theories - Global Marketing Research - The Political and Economic Environment - The Sociocultural Environment - The International Market Selection Process