Healthcare Marketing and Communication

(3 Credit Hours) · Undergraduate

This course centers around the knowledge, analysis, and management of communication and marketing in the healthcare setting in Spain, and how it is applied to different audiences--from specialized groups, such as healthcare professionals, to more general audiences, such as the society at large---to communicate the importance of healthcare policies in an increasingly global atmosphere that requires patient-centered care, incorporation of innovation and efficiency, as well as a goal of sustainability.