Navigating Name, Image, and Likeness (and Ideas) at Notre Dame

(1 Credit Hour) · Undergraduate

On July 1, 2021, the National Collegiate Athletic Association (NCAA) granted to Division I student-athletes the right to commercialize (i.e. make money from) their Name, Image and Likeness (NIL). The goal was to provide student-athletes with the same rights their non-athlete student peers have long enjoyed: the ability to earn compensation in exchange for their NIL by, for example, endorsing a product, selling their autograph, or giving sport lessons. One year after NIL legislation went into effect, the NIL landscape continues to evolve and change, leaving many confused about how to navigate these new opportunities. In this course, students will develop an understanding of: 1) what Name, Image and Likeness opportunities look like in real life, 2) the relevant NCAA, legal and policy guidelines, 3) the personal and environmental factors that can influence how people choose to engage in NIL activities, 4) their personal motivations, interests and goals related to NIL opportunities and, 5) the resources available to help them maximize their NIL opportunities while at ND. Students will be evaluated based on their engagement with guest speakers, collaboration with one another, and their performance in presentations, quizzes and a reflective essay.