New Venture Strategy

(4 Credits)

This course intends to inspire students to re-conceptualize the essence of strategy from the entrepreneurial perspective. Students will be introduced to a new set of decision-making framework and tools for optimizing the most critical strategic choices faced by entrepreneurs. Based on these framework and tools, students will learn how to analyze the strategic positioning of various businesses in the world history of entrepreneurship, from Estee Lauder’s cosmetic empire during the 2 nd World War to Jack Ma’s smart business in the digital era. It is a process designed for students to experience the power of strategy and understand why it matters enormously for new ventures. Prerequisite: sophomore standing and higher Fulfillment: This course satisfies BUSM Non-Marketing Elective; BUSF Non-Finance Elective; IMB Business elective.