Marketing Yourself for a Successful Career Transition

(0 Credits)

Acquire the skills needed to change careers, to pursue positions in new industries, to change jobs within the same field, or to reenter the workforce after an extended absence—regardless of background, work experience, or age. Learn strategies for selling yourself to potential employers using time-tested techniques. Develop a personal marketing plan, a mission statement, and a proposition and positioning statement. Define your core competencies and successes. Discuss transferable skills, the lifelong pursuit of professional and career development, and the art and science of networking and informational interviews.