Technologies

(3 Credits)

The course surveys the principal technologies for creating and distributing text and images in printed and digital form. Areas of study include e-paper and e-ink; e-reading devices; mobile marketing; QR codes; near field communications (NFC); blogging; social media; augmented reality; and conventional, digital, and 3D printing. Examined in detail are the applications of these technologies to personalized, 1-to-1 marketing; book, magazine, and newspaper publishing; branding and brand management; and branded packaging.