Generative AI: A Business Revolution

(4 Credits)

This course examine how content creators, scientists and businesses can leverage Creative AI to disrupt existing businesses. As the power of creative AI is entering everyone's daily life, we can all become a new breed of creators. Whether it is through music, text or images, AI protocols can be used to create an infinite amount of content. In our lives today, content is a source of human jobs, revenue and value proposition for many businesses. In this course, we examine how this capacity to create unlimited content is challenging the status-quo of many business models. Prerequisite: Having completed at least one Business (BUSF, MKTG), Economics (ECON), or IMB (IMBX) course Fulfillment: IMB major IMA/IMB elective.