Economics and Strategies for Digital Platforms

(3 Credits)

The goal of this course is to equip students with the economic tools and strategic thinking necessary to understand how platform markets function and how to carefully analyze, evaluate and develop strategies for digital platforms. This course will cover topics that help inform platform strategy, such as two-sided markets, first mover advantage, network effects, the chicken-or-egg dilemma, monetization strategies, freemium models, intellectual property rights, startup strategy, crowdsourcing applications, platform governance and regulation issues, among others. The course will apply strategic thinking to the study of business cases of different platforms. | Prerequisites: Graduate Standing