Fund of Political Strat & Campaign Mgmt

(4 Credits)

This course examines the role that media has played in the politics of the past - examines its ever-expanding influence on the present - and projects a future for its use in political campaigns. In this course we begin with an examination of how the electorate thinks and behaves in our heavily mediated society – and how at the intersection of ‘old’ media, ‘new’ media, and the ‘news’ media - new opportunities exist for combining classic propaganda techniques with contemporary campaign strategies. We will also look at the ‘real time’ campaign strategies being employed by various candidates, so that we may come to our own conclusions as to the success or failure of their approach.