The Business of Music: Industry Essentials

(2 Credits)

This course provides a comprehensive overview of the music business as a business, its structure, day-to-day business activities, contemporary trends and developments, deals, key players and companies across different business segments. The application of contemporary business practices in creativity & innovation, leadership, marketing, branding and finance are explored in relation to music business activities and settings. Focus is also given to music industry career paths and opportunities, preparation, and planning. The end imbues you with a foundation of knowledge, practical, real-world understanding and strategic direction to take your career to the next level.