Digital Service Providers & Emerging Markets

(2 Credits)

This course explores the expanding industries of Global Music through the lens of music streaming and Go To Market strategy. Starting with a lesson on the colonial implications of entering emerging markets, we explore the history of DSPs, Playlist Data and Strategy, Go to Market Strategy, and the music industries of Nigeria, Egypt, and India. An understanding of the history and socio-economic factors at play in each region is also explored for understanding music and culture in each region.