Pricing Strategy and Analytics

3 units · Undergraduate

This course provides a framework to set the right price and introduces various pricing tactics to obtain a competitive advantage. We will explore the economic, strategic, and behavioral factors that influence pricing decisions, and learn how to assess and apply customer value in pricing through tools such as price elasticity, conjoint analysis, and segmentation. Prereq: 4201, 4202, and BusMHR 2292, or equiv.