BUSML 7230
Customer Analytics
Tools for the analysis of survey and marketplace data. Topics include deign of the surveys, scale development, analysis of the recency, frequency and monetary value of transactions, web-based 'click-stream' data and others. Prereq: MBA 6250, 6252, or 6253.
Topics
- deign of the surveys
- scale development
- analysis of the recency
- frequency and monetary value of transactions
- web-based 'click-stream' data and others
Topics explicitly listed in official catalogue description
Sources
- Course catalogue ↗Current public catalogue; retrieved 2026-11-05
Catalogue variants
- Customer Analytics · 1.5 units · Graduate