Marketing Models

2 - 4 units · Graduate

A study of recent model-based research in the marketing literature; emphasis on the strengths and weaknesses of various modeling approaches in specific problem areas and evaluation of model-based research. Prereq: Doct standing in BusAdm, or permission of instructor. Not open to students with credit for 951. Repeatable to a maximum of 8 cr hrs or 4 completions. This course is progress graded.