Selective topics in Quantitative Marketing

4 units · Graduate

This course is required for all marketing PhD students. In this course, students will delve into understanding consumer and firm behaviors, enabling them to provide insights to support managerial decision-making in various areas like market structure, market demand, pricing, advertising, product design, and distribution. Prereq: Doct standing in BusAdm, or permission of instructor. Repeatable to a maximum of 8 cr hrs or 4 completions. This course is progress graded.